Free Google review tools

Check your profile

Business Profile auditPaste a Google Maps share link and we ask Google once for your profile’s public fields: trading status, rating, review count, primary category, and whether phone, website, hours and photos are there. Item by item. Free, with a daily limit. Profile completeness checklistName, category, phone, photos, hours, replies - tick off 14 items, get a completeness score, and see what is still missing in order of importance. Answers stay in your browser. Free, no sign-up. Policy self-checkSeven questions to check whether the way you collect Google reviews crosses Google’s line. Answers stay in your browser. Free, no sign-up. Business name checkThe name field takes the real name on your sign and nothing else. Paste what you have now and check it against Google’s naming rules: a description after a separator, promotional words, phone numbers, URLs, keyword stuffing. The name stays in your browser. Free. Business category pickerCategory is the field that moves local ranking most. Describe your business in one line and get three rules for narrowing it down, a candidate list to try in the dropdown, and how to check what competitors use. No bundled category list - a method instead. Free.

When something goes wrong

Missing reviews troubleshooterReviews gone: filtered, removed, or is the profile itself in trouble? Answer one question at a time, reach a diagnosis, and get the steps that follow from it. Free, no sign-up. Can this review be removedGoogle removes seven kinds of review, and “it is not true” is not one of them. Tick off the review point by point and find out whether it is reportable, which category to report it under (the wrong category is a common reason for rejection), and which route to use. Free, answers stay in your browser. Suspension appeal helperFirst work out whether it is a soft or hard suspension (get this wrong and everything after is wasted), then go through the seven common triggers. You get what to fix first, the evidence to gather, appeal text to copy, and the three things not to do while you wait. Free.

Do the maths

Star rating calculatorEnter your rating, review count and target to see how many 5-star reviews you need. Matches the one-decimal display Google shows. Free, no signup. Review goal calculatorWant to reach a target rating within a few months? Enter four numbers and see how many 5-star reviews you need in total, and how many a month. Free, no sign-up. Compare with competitorsPaste 2 to 5 Google Maps share links: your own branches, or you and the places around you. Get real ratings, review counts, categories and profile completeness side by side, and see straight away which one is holding you back. Free, with a daily limit. Competitor gapEnter your rating and theirs, plus review counts, and see how many 5-star reviews it takes to pass them. Free, no sign-up. Bad review impactWhat does one 1-star review do to your 4.6? How close are you to dropping a notch? Four numbers, and you also get how many 5-star it takes to recover. Free, no sign-up. Rating distributionEnter how many reviews you have at each star level to get the average, then see what a few more 5-star reviews would do. Free, no sign-up. Missed reviews calculatorHow many people you served last week, and how many left a review. The gap between those two is not the unhappy ones - unhappy people do write. Enter two numbers and see how big that gap is, and what it comes to over a year. Free, no sign-up.

Get more reviews

Review pace estimatorPick your trade and enter one number you already know. Nails, auto repair, restaurants, dental, trades and law firms each move at a different pace. You get a 30-day and 90-day range, plus how many to ask per week so they never bunch up and get filtered. Free. Review request scriptsPick your trade and the moment you ask, and get three lines you can say out loud, plus a practical note for that moment. Free, no sign-up. Review response generatorPick the star rating, your trade and the issue, and get three replies you can copy. Negative replies always follow apologise, own it, say what changes, take it offline. Free, no sign-up.

Links & QR codes

Review link generatorPaste your Google Maps share link and instantly get a direct write-a-review link plus a listing link for QR codes. Free, no signup. Review QR code generatorPaste your Google Maps link and get a print-ready Google review QR code. One scan takes the customer to your review page. Free, no signup. QR code size calculatorHow big should the review QR code on your table tent or poster be? Enter one number - the furthest a customer will scan from - and get the minimum width, the size including the quiet zone, and the pixels needed at 300 dpi. Free, no sign-up.